Richard Layard for Penguin Random House
Updated: Jan 6
I was in the Random House offices this week, creating a few animation assets for video inserts.
The video with Layard was in interview format and the length of the interview required some relief and visual descriptions of statistics being given.
Animated statistics are a much better way of keeping the viewer engaged with content, and we went for five breaks in total throughout the video, making the animations bright and light hearted to keep the information more interactive.