The Trackonomics project was a really great animation to work on.
Creatively, the Trackonomics team were pretty flexible in terms of output so in terms of Art Direction I had free range on the visual interpretations.
I thought I'd share a couple of storyboard frames from this one.
I'm pretty flexible with how I work on storyboards, usually fairly sketch heavy if I'm the only one that'll see them - but if the animation involves a lot of original illustration then I'll take the opportunity to display the artwork at this stage too:
I've worked on a lot of product videos over the last couple of years, and the main struggle is visualising data and non-physical entities in an interesting way.
The Trackonomics team have undergone a rebrand this year and it was a good experience getting to work with their new designs and integrate this into the animation!