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  • Sian Butcher

Trackonomics Animation

The Trackonomics project was a really great animation to work on.

Creatively, the Trackonomics team were pretty flexible in terms of output so in terms of Art Direction I had free range on the visual interpretations.


I thought I'd share a couple of storyboard frames from this one.

I'm pretty flexible with how I work on storyboards, usually fairly sketch heavy if I'm the only one that'll see them - but if the animation involves a lot of original illustration then I'll take the opportunity to display the artwork at this stage too:


I've worked on a lot of product videos over the last couple of years, and the main struggle is visualising data and non-physical entities in an interesting way.

The Trackonomics team have undergone a rebrand this year and it was a good experience getting to work with their new designs and integrate this into the animation!



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